Your free on line dating profile is there to sell you to a prospective on line dating partner. Think of your on line dating profile as your resume for dating. More to the point think of it as an on line dating advertisement. Instead of selling a product, you’re selling yourself to the on line dating site community. So, what better way to learn to write the perfect profile then by learning how advertisement copywriters sell products.

Copywriters learn certain techniques to make a product very appealing to a prospective buyer. Here it’s in a nutshell:

  • Start with a compelling headline about yourself. This will grab the attention of your readers.
  • Need a compelling sub-heading ? This might or might not work with a profile. It depends on the dating site you joined. It will reinforce the headline copy.
  • Write a knockout first paragraph to make the reader want to read the rest of your sales letter (profile). Include towards the end a paragraph that will tell the reader what they will miss if they do not contact you!
  • Sell your ‘benefits’.

Copywriters always discuss the A.I.D.A. principle. This is:

  • Grab Attention
  • Stimulate Interest
  • Build Up Desire
  • Urge the reader into Action

Remember, you might not want to accept that you’re selling yourself. But, you are. You are selling your ‘benefits’. Why should some one e-mail your profile over the millions of other profiles on the dating site? So, do not actually be shy, sell your benefits! Most copywriters know that if they can not sell the benefits, they will not make the sale. The same applies to an on line dating profile.

Another principle copywriters learn is to find the products USP or ‘Unique Selling Position.’ All a completely unique selling position means is you must find out what’s different about you that is special over all the other profiles. In a crowded marketplace you want to appear different & unique.

We all have something completely unique to offer. We just have to discover it… So, the very best way I can think of is take a pen & brainstorm for a few minutes. Right. Write down everything you can think of about yourself that you see as a benefit you’ll add to a relationship. There is lot’s of things you can offer a relationship that is different & better than other profiles. It might be hard at first but I’m sure things will come to you.

What is interesting in the marketplace that a lot of products are very similar to each other. The more creative copywriters will be easily able to discern something all products have & write some convincing copy that makes the common benefit appear completely unique to their product. This is how to write a ‘Unique Selling Point’.

Another trick is to think of yourself as the person reading your profile. Ask yourself, ‘What’s in it for me’ or ‘How can this benefit me’ for each thing you have put down on your list. You’ll come up with your Unique Selling Point.

Let’s touch upon the most significant part of your profile. It’s your headline. Research shows that 8 out of 10 people scan the headlines in a newspaper or sales letter. When they find headlines that appeal to them they will read at least the first paragraph. If your headline does not interest them then they move on to the next one until they find one that they like. You have just lost a prospective customer.

So, start with your best ‘benefit’ first & put it in your headline. Get your prospect interested from the beginning & pile on lot’s of great copy & ‘close the sale.’

One last thing you should know about your dating profile. Honesty is the best policy when you write your free on line dating profile. If one day you do decide to meet a person who has read your profile, then you’ll have a lot of explaining to do if you lied. And, probably that one reason ruins the start of what could be a successful relationship.

Now, add a little humor & your good to go.

If you follow these simple steps, your mailbox will be filled with people wanting to chat & possibly meet with you… Good Luck & above all have fun!

Ken Katz writes for online dating reviews 1udate.com has lots of online dating site reviews free on line dating site reviews & information to help you understand internet dating & finding the partner of your dreams.